Monday, April 15, 2013

Yankees Craft Beer Bust!

This year the New York Yankees decided to tap into the ever growing craft beer world by opening a concession stand, named the "Craft Beer Destination". Locals were excited to get the opportunity to enjoy craft beer while watching their home team (the Yankees) play, who wouldn't be? Fans expected to see some craft beers from New York's famed Brooklyn Brewery, or perhaps Ommegang brewery, who recently collaborated with HBO's a Game of Thrones and released a Belgian Blonde ale, Iron Throne. 



At first glance the concession stand gives you a brew pub feel with its arty chalkboard beer list but a closer look at the list reveals that in fact there aren't any crafts beers to choose from. Instead, they offer Blue Moon, Leneinenkugel's Summer Shandy, Crispin Cider, and Batch 19 which all exist under MillerCoors corporate umbrella. Although those beer may be good, MillerCoors products do not meet the traditional definition of "Craft" as established by the Brewers Association, which requires small production and independent ownership. Fans have been publicly expressing their outrage over this failed attempt at deception and Yankee's Stadium responded by changing the name of the concession stand to "Beer Mixology Destination."


Yankee Stadium isn't the only baseball park that is trying to tap into the craft beer market, in Detroit at least seven craft breweries, including Bell's, Founder's, and New Holland have beers offered at Comerica Park. In Baltimore, Oriole fans have can easily find beers from Maryland and Delaware, Heavy Seas, Dogfish Head, Flying Dog and Evolution among them. And although the Padres are just 2-10 to start off the season, Petco Park is heralded by craft beer and baseball fans alike for their beer selection. Offering great brews from San Diego's own Stone Brewery, Karl Strauss, Ballast Point, and Green Flash. The next time you're at Petco, take a picture of your craft brew with Petco in the background and send it to me. Cheers! 


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